For my capstone project, I explored speculative design by creating a visual identity for a fictional underwater society. The project centered around SeaTone, a conceptual brand promoting underwater living technologies to potential residents.

Throughout the Fall 2024 semester, I developed a cohesive suite of branded materials, including posters, logos, brochures, stickers, vinyls, and decorative presentation assets. I also created user personas, presented ongoing progress, and collaborated with peers to refine the final deliverables.

Once finalized, I printed and produced physical materials and constructed an immersive display for the design showcase.

In addition to my design work, I contributed to the class exhibition’s social media team, where I helped plan and create promotional content for platforms like Instagram and other online channels.

This project allowed me to combine creative storytelling with strategic branding, while gaining hands-on experience in production, presentation, and digital marketing.