For this project, I developed a seltzer brand concept called Amante, designed to appeal to an audience that values nature, creativity, and artistic expression.

The process began with market research and the creation of detailed consumer personas to better understand the target audience. I presented my design concepts in client-style reviews, receiving feedback at each stage to refine the visual direction.

After several rounds of iteration, I finalized and produced four unique drink label designs and a branded packaging box, which were printed and assembled for presentation.

This project helped me sharpen my skills in branding, packaging design, user research, and visual storytelling, while simulating a real-world client experience from concept to final product.

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