For this project, we were tasked with creating a brand from the ground up, along with supporting documentation to define the brand’s purpose, guidelines, and goals.

I developed PAVE, an inclusive travel company committed to accommodating all types of travelers, regardless of ability, background, or experience. The brand’s mission is to make travel more accessible, welcoming, and empowering for everyone.

Through thoughtful design and consistent visual identity, I created branding materials that reflect PAVE’s core values—ensuring that the look, tone, and messaging aligned with its inclusive mission.

This project strengthened my skills in brand development, visual consistency, and purpose-driven design.