As part of this project, I was tasked with creating marketing materials to promote the Arts and Craft Centre at the University of Wisconsin–Milwaukee. These deliverables served as the foundation for the Centre’s branding throughout the academic year.

The process began with research into past branding efforts, followed by collaboration with clients to establish a clear and versatile design vision. After multiple rounds of ideation and concept development, the final designs were produced, printed, and displayed across UWM’s campus.

These designs were later reworked into social media content, craft fair promotions, and other marketing campaigns to support the Centre’s events and outreach efforts.

This project provided valuable experience in visual strategy, client collaboration, and multi-platform design execution.